An advertisement this past summer for the clothing brand Gap shocked many in France.
The latest Gap ad campaign, “Back to school” features a little girl in a hijab, CNEWS France reports.
On 24 July, Gap Kids launched the “Back to school” ad campaign and on 31 July, the brand tweeted an ad which features a little girl in an Islamic veil.
This latest ad campaign wasn’t well received in France, a boycott was even launched. “I’ll never accept to see little girls in veils. I will never go to Gap”, tweeted Anne-Christine Lang, deputy of Onward.
A petition against the ad called “The veil is not child’s play” was also started on Change.org