Reframing the Middle East narrative: my ten-point guide
I wrote a couple of weeks ago that those trying to defend Israel in the court of public opinion needed a strategic rethink.
Defending Israel against the calumnies being thrown at it is to concede defeat from the start by engaging upon ground defined by its enemies. Instead, Israel’s defenders need to go onto the front foot. They need to do to its enemies what is done to Israel: to paint them as extreme, unconscionable and a mortal threat to life and liberty. But with one key difference: that whereas Israel’s enemies do this through lies, bigotry and irrationality, its defenders should do it through truth, morality and reason.
They should do it by repeated use of high-level speeches, press conferences, videos and other platforms to take the attack to the enemy: proactively and aggressively to destroy the premises on which they base their attacks by redefining who is truly victim and victimiser in the Middle East; reclaiming the language from those who have hijacked it and inverted its meaning in order to twist the western mind; and proactively and aggressively to attack named governments and politicians, media, intellectuals and others for supporting the “Palestinians”’ unconscionable agenda, using their own values to hold their feet to the fire.
Here’s my handy, cut-out-and-keep ten-point guide to the essential messages that need to be got across by proactive, aggressive and repeatedly reinforced initiatives in order to reframe the narrative.