Last weekend I was invited to speak at Destinations, an annual consumer-facing travel show in London. My subject was “Reshaping Middle East tourism” and, gratifyingly, if rather amazingly, something like 100 people came to listen – a vote of confidence in the idea of going on holiday to the Middle East, at a time when doom and gloom is widespread.
I talked about guidebooks, about how tours work and other things – but here is the bit where I tried to explain, for a general audience, what’s happening in the Middle East at the moment, and how both we, as consumers, and the travel industry as a whole could respond to it.
It’s mostly as I spoke it, polished up just a little. Note: I chose not to discuss Israel, partly because it has its own tourism context focused on VFR and Christian pilgrimage, but mostly because it is…
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