There is a saying in advertising that aperture and environment are everything. It means, basically, that where and when your ad appears can make or break its effectiveness. I have always believed in this – and when those factors are wrong, advertising can look spectacularly inept. This is an excellent thing, as it warns the public of what goggle-eyed sociopaths may well be behind the ads.
A good example occurred this morning in the early hours, as I was reading a piece about Greek death threats against Yannis Stournaras. This is how the passage at Reuters read in my browser:
‘The [bullet in the mail + threat] was sent by a little-known group called “Cretan Revolution”, which warned the minister against any efforts to seize homes and evict homeowners, police sources said. The group sent similar letters to tax offices in Crete last week.
Yannis Stournaras, a respected economist who…
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