German Companies Urged to Advertise in Turkish

Around 16 million people with an immigrant background live in Germany – many of them with Turkish roots. A huge customer base!

“German companies are wasting a huge potential here,” says Burhanettin Gözüakça, an expert in so-called ethno-marketing.

…Although some companies such as Mercedes, AOK or Deutsche Bank are already advertising in Turkish, it’s not enough to simply translate advertising.

Cultural and religious sensitivities must be taken into account. In addition, the emotional aspect often takes precedence when German Turks make a purchasing decision.

More….

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About OyiaBrown

Please send me, as a comment to this page, any old material you have for inclusion in The Daily Joke Alert - to help enable us all to have our fancy tickled regularly! Never mind the state it's in as I tidy everything up prior to publication. Don't let good material go to waste - and so much does. In the interests of the environment we should always try to re-cycle everything, especially jokes. You know that makes sense! You may find some historical stuff here, but this does not really matter as humor is fairly timeless.

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