General Motors, the largest foreign automaker in China, will increase the number of Cadillac dealerships in the country by about 25 percent as it competes against German luxury automakers led by Volkswagen AG’s Audi.
The Detroit-based company will add about 40 dealers for its upscale Cadillac brand next year, up from about 160 currently, Bob Socia, GM’s China president, said in an interview yesterday. The automaker plans to open 400 more showrooms across its brands in 2013 in China, bringing its total to about 4,200 in the world’s largest vehicle market.
Chief Executive OfficerDan Akerson is championing a worldwide expansion of the Cadillac brand as part of efforts to raise profit margins and to hedge against the risk of declining sales of high-profit trucks. The automaker has said it plans to add a new Cadillac model annually in China through 2016.
“We’ve struggled in the past…
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