Queen’s Speech is the Coalition’s chance to state again that its priority is the economy
In advertising, they understand the importance of refreshing a brand. The trick is to give an old favourite some added lustre while protecting the qualities of familiarity that make it successful in the first place. This is precisely the dilemma that confronts David Cameron and Nick Clegg, as they try to give the Coalition renewed momentum without changing what it says on the tin. In a tractor factory in Essex yesterday, one which helpfully trades under a blue and yellow colour scheme, the two party leaders marked the second anniversary of their partnership by parading themselves as new and improved, when what they promise is more of the same. No change is not an obvious crowd-pleaser, but that is what we are being offered. When the Prime Minister assured us on Monday that he “gets it”, he was not suggesting that he will tear up everything as a result.